At checkout counters in Unimarc, Alvi, Mayorista 10, and Super10 stores across Chile, as well as on the website www.lagiftcarddechile.cl, customers can take part in this solidarity initiative. This new edition of the “Unidos” gift card campaign seeks to raise funds in support of the Club de Leones Cruz del Sur of Magallanes and Fundación Las Rosas—two nonprofit organizations that make a meaningful impact on the community.

By purchasing these gift cards in-store or online between July 21 and September 21, customers contribute directly to the Unidos Campaign. SMU will donate an amount equivalent to 10% of all gift card sales during this period, which will be evenly distributed between both organizations.

With over 400 stores across 172 municipalities in all 16 regions of Chile, the SMU group seeks to support individuals who need it most, fostering a shared-value initiative that unites customers, the company, and the broader community.

Paula Coronel, SMU’s Corporate Manager of People and Sustainability, stated: “Once again this year, we’re proud to launch the Unidos Campaign as part of our commitment to diversity and inclusion. We firmly believe that companies can contribute to society through shared-value initiatives like this one—promoting solidarity and making a real difference for people with disabilities and older adults living in care homes. Purchasing a Unidos gift card is a meaningful act that directly supports two social organizations that positively impact many lives throughout Chile: Fundación Las Rosas and Club de Leones Cruz del Sur.”

The Club de Leones Cruz del Sur focuses on the rehabilitation of children, youth, and adults with disabilities in the Magallanes Region, while Fundación Las Rosas provides care for vulnerable elderly people, helping them age with dignity through its 28 care homes located throughout the country.

Alejandro Vásquez, General Coordinator of the Rehabilitation Campaign in Magallanes for the Club de Leones Cruz del Sur, shared: “We continue our solidarity efforts through the Unidos Campaign with gift cards, which provide us with the resources our institution needs to improve the quality of life for many people in rehabilitation. We invite everyone to be generous, to collaborate, and to help change lives.”

Tatiana Viveros, Director of Development at Fundación Las Rosas, added: “The Unidos Campaign continues to show us that when solidarity and commitment come together, great things happen. Today we joyfully renew our partnership with SMU, whose generous support truly makes a difference in the lives of over 2,200 elderly individuals living in our care homes. This initiative not only helps meet critical needs during important times like Chile’s Fiestas Patrias, but also offers a heartfelt hand to those aging in vulnerable conditions. We invite everyone to support our cause by choosing SMU gift cards—each purchase is a meaningful and tangible contribution to our mission. Every act of kindness helps build a more dignified and caring future for our elderly.”

This new edition of the Unidos Campaign builds on previous campaigns launched in 2020, 2022, 2023, and 2024, all of which have supported social organizations dedicated to working with the elderly and people with disabilities, among others.